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Joan Torres wants to start an internet based business but he does not have a clear idea of what he wants. His father, Peter Torres, has a store at the food market, where he sells exotic fruits and vegetables. He advises his son to launch an online shop, so he can sell his fruits and vegetables to a wider market. Joan agrees to learn about the product and evaluate its strengths, weaknesses, opportunities, and threats involved in this business venture. This educational resource adopts a dynamic approach to teaching known as Project Based Learning (PBL), in which students explore real-world problems and challenges, simultaneously developing cross-curriculum skills while working in small collaborative groups. More information: